Shireen Smith - What Not To Do When Branding

Shireen discusses How Not to Brand Your Business in the 21st century and talks about the lack of awareness of IP, Brand names, the silo approach and the importance of combining creatives and lawyers when creating a new brand or revisiting an existing brand.Society has been transformed by Coronavirus with many businesses having to operate exclusively online.The lack of awareness of IP and the intangibles it protects can cause serious problems for businessesThree core IP rights you have to consider:CopyrightTrademarksConfidentialityHow not to make the same mistakes Tesco did with Clubcard because they didn’t combine brand creation and  brand protectionWhy branding agencies should bring in the right expertise upfront if they are offering a naming serviceWhy an interdisciplinary approach allows for an effective creative process and protecting your IP for your online businessAccess the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter