Shireen Smith (from YouTube) - What Business Are You Really In?

Asking yourself the question ‘what business am I really in’ is well worth doing periodically – the answer might just help you to discover hidden opportunities or an angle for business development that you otherwise wouldn’t have considered.Somewhere along the line cinemas began to look at their business in a different wayThe classic example that is given when people are talking about this topic of what business are you really in is the railroadsThe businesses that best understand the customer and create solutions that the customer wants to buy are the ones that ultimately winKodak is a cautionary tale that illustrates why it’s imperative to stay relevant to customersI see a potentially worrying parallel for many law businesses such as my own intellectual property law firmClients need to get a brand, create an identity, and protect their intellectual propertyCustomers face real problems attaining a brand that’s legally protected and makes them more money because they often don’t know who to turn to achieve that goalThe intellectual property dimension falls by the wayside because its relevance isn’t that obvious to clients or to the agencies they useOnce the brand is created, businesses are unsure how to promote themselvesClients need to promote their business to get customers and build their brand onlineSmaller businesses lack the insights into brand management so don’t get the best from their branding spendIt makes complete sense for us to offer products and services related to intellectual property to support clients to get a helicopter view of their business, build effective brands, and have a more joined up approach to marketingAccess the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter