Kitty Newman - How People Can Manage Their Social Media

Kitty Newman of TrapezMedia runs a social media agency which she set up herself, so we hear about her business journey with that and her suggestions for how people can manage their social media.She has been in digital marketing for the last 12 years and started working in online marketing after a previous job in a call centreShe set up her own business four years agoAs an agency, they work on any ad on any platform, but when they look at a new client, they will definitely look at what's right for them"I love hearing about the kinds of ways to put things across and the way to get people talking to you about their business"As mandated service they will post every other day someone on Instagram or LinkedIn or Facebook, Twitter will do twice a day, tweets twice a dayDuring the first month, Kitty says they go through and audit all the channels, look at what works, run some reports and look at what your customers are engaging withShe suggests trying to get your content written up ahead of time. You need to consider strategy within your social media as she saysAs she mentioned, you need to consider your tone of voice, your messaging, your call to actions, your creative your brandLearn what she thinks are content pillarsShe suggests if you're not having the desired effect, then let's look at what's what's going on for thatAccess the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter