Chrissie Lighfoot - Why a Brand Triage - Personal, Product and Company Brand - Increases Reach

Chrissie Lightfoot is a prominent international legal figure, entrepreneur, author and CEO of Robot Lawyer LISA. She has written two books including - The Naked Lawyer and Tomorrow’s Naked Lawyer.Started in business before training as a lawyer in her mid-30s and used her own personal brand to bring in clients for the solicitor’s practice where she did her training.After the launch of her first book, The Naked Lawyer in late 2010, she was asked to speak at a number of legal events around the world.Has worked with many solicitors and barristers at different stages of their careers to help them with their personal brandingHas worked remotely with lawyers worldwide, mentoring them to niche themselves and dovetail their personal brand with their company's strategy.Uses the brand triage - strong personal brand, strong product brand and strong company brand to increase reach and depth of reachDeveloped Robot Lawyer LISA in 2017 to help automate legal agreements onlineChrissie admires Oprah Winfrey for the way she uses her brand to bring about positive change as well as David Beckham for his use of his personal brand.Get The Naked Lawyer and Tomorrow’s Naked Lawyer.Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter