The JM Buzz

A podcast by Journal of Marketing - Thursdays

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Categories:

Business

84 Episodes

  1. How More Female Executives in the C-Suite Can Spur Improved Customer Orientation and Financial Performance

    Published: 28/09/2022

  2. Strategic Brand Factors That Help Moderate the Impact of Business Cycles on Brand Equity

    Published: 28/09/2022

  3. Complaint De-escalation Strategies on Social Media

    Published: 28/09/2022

  4. The Impact of Website Design on Health Insurance Marketplaces

    Published: 28/09/2022

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The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
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