47 Episodes

  1. #28: Mikkel & Brian - Organisering af marketing

    Published: 31/08/2023

  2. #27: Mikkel & Brian - Vertikalisering i B2B – et værdifuldt greb eller spild af tid?

    Published: 29/06/2023

  3. #26: Brian & Morten – 100+ millioner i B2B medieindkøb

    Published: 16/06/2023

  4. #25: Brian & Mikkel - Derfor fejler 50% af produktlanceringer i B2B virksomheder (Del 2)

    Published: 26/04/2023

  5. #24: Brian & Mikkel - Derfor fejler 50% af produktlanceringer i B2B virksomheder (Del 1)

    Published: 29/03/2023

  6. #23: Martin & Alexander - Contractbook udfordrer den traditionelle salgsorganisation

    Published: 14/03/2023

  7. #22: Brian & John - Besøg af en vaskeægte CRO – Rejsen fra marketingmand til kommerciel leder i LearningBank

    Published: 10/01/2023

  8. #21: Mikkel & Brian - Recessionen kræver kommerciel fornyelse

    Published: 09/11/2022

  9. #20: Mikkel & Brian - Growth officers, hackers og data scientists - nye roller i marketing eller spild af tid?

    Published: 05/08/2022

  10. #19: Steffen Souza - Succes med Digital Transformation i B2B

    Published: 15/06/2022

  11. #18: Mikkel & Martin - Sales Plays

    Published: 03/06/2022

  12. #17: Bjørn Ekner - Professionalisering af Product Marketing i B2B

    Published: 05/05/2022

  13. #16: Mikkel & Brian - MarTech Madness

    Published: 07/04/2022

  14. #15: Andreas Villumsen - De første 100 dage som B2B CMO

    Published: 29/03/2022

  15. #14: Steffen Hedebrandt - Hvordan en dybere forståelse af kunderejser kan give effektfuld marketing og målrettet salgsindsats

    Published: 01/03/2022

  16. #13: Mikkel & Brian - Hvorfor en forretningsstrategi altid bør gå forud for din B2B marketing strategi

    Published: 08/02/2022

  17. #12: Rune Bergendorff - En kommerciel hybridafdeling med salg, marketing og rådgivning

    Published: 06/09/2021

  18. #11: Troels Rygaard - Setting the right team in marketing

    Published: 18/08/2021

  19. #10: Lars Madsen - Forandring og forandringsledelse i marketing

    Published: 28/06/2021

  20. #9: The new B2B growth playbook (article)

    Published: 26/05/2021

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"Where will growth come from?" An old question that increasingly needs new answers, as buyer behaviour is evolving, buyers increasingly self-educate and old sales & marketing tactics are under pressure. This podcast is for sales, growth & marketing professionals that are looking for new and smarter ways of growing. Driven by sales & marketing nerds from Kvadrant Consulting, a growth-focused management consultancy from Copenhagen, we explore topics across the sales & marketing spectrum with a mix of commercial leaders and internal experts. Happy listening and looking forward to put growth on the agenda! - Formerly known as "The CRO Podcast".

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