smj: school marketing journal

198 Episodes

1. 159: Are you mindstuck? – interview with Michael McQueen

   Published: 30/11/2023
2. 158: School fees insights – interview with Anthony McCausland

   Published: 23/11/2023
3. 157: Pitfalls to avoid in 2024

   Published: 16/11/2023
4. 156: Marketing AI for school Heads – interview with Bart Caylor

   Published: 09/11/2023
5. 155: Reflections – interview with Stuart Meade

   Published: 02/11/2023
6. 154: The voice of the customer

   Published: 26/10/2023
7. 153: What is a (school) brand?

   Published: 19/10/2023
8. 152: Observations from our conversations

   Published: 12/10/2023
9. 151: Growing an alumni program – interview with Alastair Lee

   Published: 21/09/2023
10. 150: Print or digital publications?

    Published: 14/09/2023
11. 149: The five biggest changes in advertising and what you need to know – interview with Amanda Reid

    Published: 07/09/2023
12. 148: The gap between idea and action

    Published: 31/08/2023
13. 147: Data based decisions – interview with Peter Buckingham

    Published: 24/08/2023
14. 146: The value of clarity

    Published: 17/08/2023
15. 145: Tertiary lessons – interview with Bart Caylor

    Published: 10/08/2023
16. 144: Strategic or operational?

    Published: 03/08/2023
17. 143: The ultimate customer experience – interview with Scott McKain

    Published: 27/07/2023
18. 142: Using your expertise as a competitive advantage

    Published: 20/07/2023
19. 141: Persona development – interview with Suzanne Willcock

    Published: 22/06/2023
20. 140: Look again at your school tours

    Published: 15/06/2023