Mobile Dev Memo Podcast

110 Episodes

1. Season 4, Episode 5: Understanding the retail media landscape (with Andrew Lipsman)

   Published: 02/10/2024
2. Season 4, Episode 4: Meta introduces incrementality optimization and other upgrades (with Fred Leach)

   Published: 24/09/2024
3. Season 4, Episode 3: What is advertising incrementality? (with Garrett Johnson)

   Published: 17/09/2024
4. Season 4, Episode 2: Unpacking the DoJ's ad tech suit against Google (with Ari Paparo)

   Published: 10/09/2024
5. Season 4, Episode 1: Mastering experimentation in consumer products (with Bill Grosso)

   Published: 04/09/2024
6. Season 3, Episode 27: AI's impact on social media abuse (with Rob Leathern)

   Published: 28/08/2024
7. Season 3, Episode 26: Exploring the future of mobile ad measurement (with Barak Witkowski)

   Published: 20/08/2024
8. Season 3, Episode 25: How to launch an app (with Offer Yehudai)

   Published: 13/08/2024
9. Season 3, Episode 24: Understanding the Roblox creator ecosystem (with Joe Ferencz)

   Published: 06/08/2024
10. Season 3, Episode 23: Netflix games and the necessity of gaming for legacy media (with Joost van Dreunen)

    Published: 30/07/2024
11. Season 3, Episode 22: The Streaming Advertising Showdown (with Adam Epstein)

    Published: 23/07/2024
12. Season 3, Episode 21: Where’s the fraud line in programmatic advertising? (with Chris Kane)

    Published: 16/07/2024
13. Season 3, Episode 20: The DMA, Personalized Advertising, and Digital Deglobalization

    Published: 09/07/2024
14. Season 3, Episode 19: Understanding AdAttributionKit (with David Philippson)

    Published: 02/07/2024
15. MDM Canon: What is performance marketing?

    Published: 25/06/2024
16. Season 3, Episode 18: The future of alternative app stores and payments (with Archie Stonehill)

    Published: 18/06/2024
17. Season 3, Episode 17: The Scientific Approach to Prompt Engineering (with Mike Taylor)

    Published: 11/06/2024
18. Season 3, Episode 16: Understanding the UK’s DMCC (with Tom Smith)

    Published: 04/06/2024
19. Season 3, Episode 15: Bringing eCommerce to live comedy (with Danny Frenkel)

    Published: 28/05/2024
20. Season 3, Episode 14: Where is the growth in digital advertising? (with Ari Paparo)

    Published: 22/05/2024