252 Episodes

  1. Loyalty: Discover how your Brand Perception is central to your customer loyalty levels

    Published: 27/10/2021

  2. Loyalty: Building TRUE Customer Loyalty with consumer psychologist Michael R Solomon

    Published: 20/10/2021

  3. Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy's Raúl Galera

    Published: 13/10/2021

  4. Loyalty: Building a great Loyalty Program with Fiona Stevens from Loyalty Lion

    Published: 06/10/2021

  5. Black Friday 2021 - 7 eCommerce Experts Share their Top Tips for Success

    Published: 29/09/2021

  6. Social Media: Brilliant Content Repurposing Tips with Susan Moeller from Tailwind

    Published: 22/09/2021

  7. Social Media: Increase Engagement with the Perfect Content Playbook

    Published: 15/09/2021

  8. Social Media: 6 Steps to Fast Track your Instagram Growth

    Published: 08/09/2021

  9. Social Media: Streamlining your workflows to increase ROI

    Published: 01/09/2021

  10. Google Ads: YouTube Ads for DTC Marketing - should you be testing them?

    Published: 25/08/2021

  11. New Marketing: Livestream eCommerce - how to use it to create online sales events

    Published: 18/08/2021

  12. New Marketing: Improve all your marketing with a One Click Checkout

    Published: 11/08/2021

  13. New Marketing: TikTok for eCommerce with the Sugatan team

    Published: 04/08/2021

  14. Marketplaces: FIVE things you must get right for a successful launch

    Published: 28/07/2021

  15. Marketplaces: How to use Amazon to 2x your DTC eCommerce Sales

    Published: 21/07/2021

  16. Marketplaces: Why you should NOT also be selling on marketplaces with aisle3's Thomas J Vosper

    Published: 14/07/2021

  17. Marketplaces: Why you should also be selling on Amazon and eBay with Chris Dawson from Tamebay

    Published: 07/07/2021

  18. SEO: How to use SEO to beat all those new competitors! with Nick Truman from Spec Digital

    Published: 30/06/2021

  19. SEO: Blue Ocean Blogging Strategy with Adam Bastock

    Published: 23/06/2021

  20. SEO: Shifting our thinking from Keywords to Entities with Dixon Jones from inLinks.net

    Published: 16/06/2021

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Partnerships - inc Affiliates and Influencers - Next Mini-Series = Email and SMS - Last Mini-Series = Customer Retention Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/

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