EduChain Envision
A podcast by Prof. Dr Teck Ming Terence Tan
19 Episodes
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Blue Ocean Strategy
Published: 22/10/2024 -
What is problem-based learning (PBL)
Published: 22/10/2024 -
Chapter 22: Managing marketing metrics
Published: 22/10/2024 -
Chapter 19: Designing and managing integrated marketing channels and global value networks
Published: 22/10/2024 -
Chapter 18: Managing mass and personal communications
Published: 22/10/2024 -
Chapter 17: Designing and managing marketing communications
Published: 22/10/2024 -
Chapter 16: Developing and managing pricing strategies
Published: 22/10/2024 -
Chapter 15: Introducing new market offerings
Published: 22/10/2024 -
Chapter 14: Designing, developing and managing market offerings
Published: 22/10/2024 -
Chapter 13: Digital and global brand management strategies
Published: 22/10/2024 -
Chapter 10: Seeking and developing target marketing differentiation strategies
Published: 22/10/2024 -
Chapter 9: Dealing with competition
Published: 22/10/2024 -
Chapter 7: Analysing consumer markets
Published: 22/10/2024 -
Chapter 6: Managing market research and forecasting
Published: 22/10/2024 -
Chapter 5: The changing marketing environment and information management
Published: 22/10/2024 -
Chapter 4: Managing digital technology in marketing
Published: 22/10/2024 -
Chapter 3: Developing marketing strategies and plans
Published: 22/10/2024 -
Chapter 2: Understanding marketing management within a global context
Published: 22/10/2024 -
Chapter 1: Introduction to marketing
Published: 22/10/2024
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Explore the transformative power of technology (e.g., blockchain and AI), marketing, and brand management with 'EduChain Envision'. Created by a Finnish professor, this podcast delves into cutting-edge educational and industry insights, discussing future trends, practical applications, and expert opinions to equip listeners with the knowledge to navigate and shape tomorrow's market landscapes.
