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A podcast by Giles Edwards - Fridays
162 Episodes
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82: One of Britain's most awarded copywriters, Nick Asbury, dismantles brand purpose
Published: 11/03/2022 -
81: Professor Karen Nelson-Field schools us on all things attention
Published: 25/02/2022 -
80: ‘Loyalty programmes; a complete waste of time?’. Jake Sanders, Derek Walker and Lee Woodard fight it out.
Published: 17/02/2022 -
79: Hey Whipple, Squeeze This author, Luke Sullivan, on writing THE creative bible
Published: 11/02/2022 -
78: Using game theory to make better decisions with strategy & risk expert, Andrey Ivanov
Published: 28/01/2022 -
77: Why everyone is BOTH right AND wrong about loyalty with John Lyons
Published: 14/01/2022 -
76: Behind the strategy for some of Haribo's most talked about ads with Rania & Trevor Robinson, Quiet Storm
Published: 26/11/2021 -
75: Should your business have a 25 year plan? Consultant & mentor Jess Gregson weighs in
Published: 12/11/2021 -
74: The man behind some of Britain’s most famous ads & author of Anatomy of Humbug, Paul Feldwick
Published: 29/10/2021 -
73: Why creatives don't do well in captivity with copywriter Andrew Boulton
Published: 15/10/2021 -
72: The art and science of data driven marketing with Molly Baker, Ex-Ben & Jerry's & Founder of Indie Consulting
Published: 01/10/2021 -
71: Meet Thomas Kolster the brand purpose expert who thinks Patagonia is full of sh*t
Published: 17/09/2021 -
70: Living under a false name & skirting death (more than once) with one of the all time copywriting greats, Drayton Bird.
Published: 03/09/2021 -
69: ADHD as a creative advantage with designer Victoria Rosselli
Published: 20/08/2021 -
68: "What's the noose around too many marketer's necks?" with ...Gasp! founder Giles Edwards & JP Castlin
Published: 06/08/2021 -
67: Industry legend Steve Harrison on writing “the most provocative advertising book in years”
Published: 23/07/2021 -
66: How to win your first client with Freelancer Magazine Editor Sophie Cross
Published: 09/07/2021 -
65: A masterclass on how to do better virtual keynotes with Marcus John Henry Brown
Published: 25/06/2021 -
64: Why a good craftsperson isn't always a good manager with designer turned strategist Izzi Hays
Published: 11/06/2021 -
63: Why everyone hates marketers according to one of the most maverick marketers on the planet, Louis Grenier
Published: 28/05/2021
Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY
