A Change of Brand
A podcast by Blake Howard - Tuesdays
55 Episodes
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Instacart with Daniel Renda & Kevin Byrd
Published: 27/06/2023 -
Bonus: Naming Wins and Fails with Rob Meyerson
Published: 14/02/2023 -
Bugatti with Juan Barrios and Linda Marquardt
Published: 04/10/2022 -
Sprite with Chris Garvey
Published: 27/09/2022 -
M&Ms with Kristie Malivindi
Published: 20/09/2022 -
PBS with Bogdan Geana
Published: 13/09/2022 -
Why Sports Rebrands Are So Hard with Jon Contino
Published: 06/09/2022 -
US Open with Sagi Haviv
Published: 30/08/2022 -
CVS Health with Howard Belk
Published: 23/08/2022 -
London 2012 Olympics with Sairah Ashman
Published: 16/08/2022 -
Maker's Mark with Jared Britton
Published: 09/08/2022 -
Uber with Amanda Munilla
Published: 02/08/2022 -
Bonus: Best and Worst Brand Launches with Armin Vit
Published: 15/03/2022 -
Sweetgreen with Tom Wilder and Sanuk Kim
Published: 14/12/2021 -
Carnegie Hall with Jennifer Kinon
Published: 07/12/2021 -
Tripadvisor with Matt Van Leeuwen
Published: 16/11/2021 -
Kia with Michael Keller
Published: 09/11/2021 -
Spindrift with Colony
Published: 26/10/2021 -
Pearl Milling Opinion
Published: 19/10/2021 -
Starbucks with Connie Birdsall
Published: 12/10/2021
A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to tell these stories to educate and inspire others facing a change of brand.