Episode 41: Why Is Sportsbook Marketing So Boring?

Zero Latency: An Eilers & Krejcik Gaming Podcast - A podcast by Eilers & Krejcik Gaming

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Host Brad Allen is joined by former Paddy Power head of mischief and 10th Man CEO Ken Robertson to discuss: How he convinced Drew Brees to get struck by lightning Pretending to chop down the Amazon rainforest with Paddy Power Why sportsbooks spend too little on brand marketing