Julie Elliott, In Fiore: A Creatrix Extraordinaire and the Story of Perfumery as Medicine

I’m not crying, you’re crying. Can I even handle that one of my biggest beauty inspirations is here on the podcast today? In Fiore drew me in from the moment I saw a Beauty Huile blog post on the Nourrit face oil almost a decade ago. All these years later I’ve explored many of the layers to this completely singular brand, with much still left to discover. In this episode Julie and I cover: *How In Fiore all started: with body balms *International Orange nudges In Fiore into skincare * Green beauty cosmetics manufacturing – an eye-opening look at supply chain, transparency, owning your formulas, and marketing *The how’s and why’s behind In Fiore’s skincare layering philosophy alongside rigorous Japanese formulary and testing (oils first!) *An exclusive sneak peek at a new trio of products In Fiore is launching next month! Please head over to @lamouretlamusique and @infiore on Instagram to let us know what you thought of this episode, or if you have any questions, comments, or feedback!