Why Podcast Advertising Rates Don't Work For You: PART 1
Currently, the price for 1000 downloads of your podcast is $25. That is .025 cents per download. That means if you have 200 downloads per episode, you would make $5 per episode. Less than 10% of podcasters get a "big sponsor" because the sponsors want you to get 10,000 downloads per episode after 30 days. This doesn't mean you can't have sponsors, but maybe not one of the big ones (more about that in the next episode). Advertising is Still Content My friend Neil Hedley from Knopp Studios has an episode in the Voice in My Hed podcast where he mentions that if an advertisement can't hold your attention, how is it going to sell a product? Coincidently I created a more entertaining way of saying all of my talking points while addressing the potential fears of wanna-be podcasters. Podcast Advertising Is Not Your Only Monetization Option We all seem to have a knee-jerk reaction. 1. Start a podcast 2. Get advertisers. We seem to skip step 2 (the real one) which is grow and audience. There are other ways to make money with a podcast I'm Not Here to Crush Your Soul While I realize we all want podcast monetization to be quick and easy, I just want you to come into podcasting with realistic expectations. Mentioned In This Episode School of Podcasting Profit From Your Podcast Dave In Your Pocket