Learning How to Be Successful on TikTok

In this episode, Inc. Executive Editor Diana Ransom interviewed Lerin Lockwood, the CEO of the Texas-based company Lion Latch. They were ranked No. 441 on the 2024 Inc. 5000 list. They offer easy-to-carry protective cases to hold jewelry and other valuables while traveling or playing sports or even washing your dishes. Lerin discussed her experience on the hit entrepreneurial TV show, Shark Tank, how she learned to create a good hook on TikTok videos, and what she did to defend her product from counterfeits.