Owned Media, Paid Media, Earned Media - What the Heck do All of These Mean?

Owned media, earned media, paid media, shared media ... which one of these should I be doing? Sharing what these terms mean and the differences between them all. Plus - which one do we recommend that you use? And what's the fifth type that your business shouldn't overlook? 00:00 What these terms mean and the differences between them all. Plus - which one do we recommend that you use? 01:30 as we've talked about before third party platforms 03:19 microinfluencers 04:15 which one we recommend 05:35 pros and cons of each different type 05:40 cons of owned and shared media 06:12 pros of owned and shared media 07:40 cons of paid media 08:31 pros of paid media 09:21 cons of earned media 10:31 pros of earned media 12:00 the fifth type of media - it's just as important! 13:00 how you can get inside my marketing brain Free Mini Class: https://courses.vickywu.us/courses/5-... --Examples of scenarios how you can combine the five types of media - when you can combine them --One of the hardest pieces - how to reach the press --Help you think of some new creative content formats that maybe you haven't tried and help you leverage one of the other --Plus how to measure each of the types of media --Leverage them when, and how they are most effective