Entrepreneur Interview: Shauna Leigh Van Mourik with Shauna Leigh Artistry

Shauna Leigh Van Mourik with Shauna Leigh Artistry - refining your message to create copy that converts. Shauna will be sharing some tips that have helped her in business and can help you refine your message. LinkedIn: https://www.linkedin.com/in/shauna-van-mourik-56a90786/ Website: https://www.shaunaleighartistry.com Instagram: @shaunaleigh.artistry Have you seen? Our MarketU hands-on marketing training courses have moved! 30 years of marketing experience distilled down into easy-to-follow step-by-step training videos that teach you how to do it and how to put it all together. Find out more information at https://vickywu.us/marketu-social-media-marketing-bootcamp/ Show Notes: 00:00 Welcome Shauna Leigh Van Mourik with Shauna Leigh Artistry 00:12 Helping businesses refine their message to create copy that converts 00:20 Why good copy is important 00:40 Static copy like web pages and why you need to revisit those 01:15 Shauna was told writing isn't lucrative, so what she did instead 02:15 How business has changed and grown, and what she didn't know at first 02:49 What made the big impacts on her business 03:30 How her role as CEO is different 03:45 And why that mindset shift is so important 04:07 The distinct shift 04:20 Biggest marketing issues when starting out - so many entrepreneurs have this same issue 05:02 One of the realities that some B2B entrepreneurs forget 06:15 How Covid, and normal business growth, have changed her business 06:45 One of the silver linings of 2020 for our business 08:10 Why even PPC advertising is doing better in 2020 09:20 What Shauna wishes someone had told her before she became an entrepreneur 10:25 My own big problem - that's marketing related - even though I do marketing for a living! 12:20 What I've learned about prospects saying no 13:00 Shauna's tip - it starts personal and gets bigger 13:20 You never want to listen to the inlaws ... or do you? 15:00 If you don't nail it the first time, do this 15:25 One of my favorite quotes that helps me move forward 16:00 What happens if you keep waiting for everything to be perfect before starting 16:50 Shauna's favorite quote - and exactly the philosophy we use for marketing 17:50 Shauna's question about marketing - what is marketing strategy? Is it just a "buzz word"? 18:25 Start by doing anything! 19:00 Once you have your marketing going, what you need to do next 19:20 What happens if you Google "what marketing strategy should I use in my business?" 20:15 One of the biggest problems I see a lot of entrepreneurs experience 21:00 Where you should start 21:15 What you should look at next 21:27 Example - if this happens to you, say no 22:05 The third step 22:30 How much money they make a year ... 23:15 Why it's actually sometimes better to wait on your marketing strategy 23:30 An example of why it's important to wait 25:15 How you can connect with Shauna Leigh #entrepreneur #marketing #copythatconverts #marketingmessage #marketingstrategy

Om Podcasten

Entrepreneurs: this is what your Chief Marketing Officer would tell you ... if you had one! We share the experience gained over 30 years of marketing for Fortune 500 companies and multi-billion-dollar organization PLUS working with nonprofits and startups with limited or no budget. I bring the real, no-BS marketing strategies from the corporate guys with deep pockets and big budgets and provide insights for SMBs who don't usually have access to that level of expertise.