Entrepreneur Interview: Jamie Young - Gift Marketing Consultant

Jamie is the owner of Jamie Young Swag & Strategy Jamie is going to share her tips on 3 Ways to boost your business with Generosity PLUS a couple of free gifts for you, you can find those links at the bottom of the show notes. Connect with Jamie : https://uptownscreenprinting.com/ https://www.facebook.com/uptownscreenprinting More of our marketing tips and strategies at https://vickywu.us/blog 00:50 Gift marketing - what's the right item to give 01:10 An accidental entrepreneur ... Jamie did her job for free for six years - here's why 01:45 How my own hobby turned into a secondary accidental income 03:15 How Jamie's business has changed and grown 04:12 How Jamie got started doing this business on the side 05:30 When Jamie quit her full-time job 07:35 The promo product I'm ordering ... message me to ask me for one ;) 08:30 The switch to virtual trade shows - how do you handle swag? 09:10 Why do trade shows do swag bags and how you can use this same strategy for virtual events 10:15 How virtual events can actually get better results 11:00 How far in advance you need to plan for swag 13:50 The biggest marketing issue when she started her business 15:15 How an entrepreneur should marketing their business 16:10 Why doing a Google search for marketing advice is frustrating 17:00 Why FOCUS in your marketing strategy is so important 17:35 Do you have to do any specific marketing strategy? The answer ... 18:10 Jamie's very first live video - she was terrified! 19:15 Planning video content - you can use our strategy at https://vickywu.us/guru-course/video-marketing-planning-how-to-quickly-plan-and-create-up-to-one-year-of-video-marketing-content/ ... use code HOLIDATE to access this course for free through 12/24/20 20:10 What I tell people who are hesitant to do a video or live video 21:00 Jamie's biggest marketing issue now, Covid impact 24:10 One of Jamie's best ways to send a gift 25:30 Jamie's big launch that is happening - what would be the most strategic way to announce a new business? 26:20 Marketing to launch a new business 27:00 One piece of my advice when marketing any local brick & mortar 27:45 My ebook on Facebook groups has a whole section on this strategy - https://vickywu.us/downloads/facebook-group-marketing-guidebook/ ... use code HOLIDATE to get this free through 12/24/20 28:10 Help drive customers in the door ... #shoplocal 29:20 Running ads that you don't have to pay for 31:05 A marketing strategy for once they get in your shop 31:50 Before they walk out of the store 32:25 Another marketing strategy after they have left the store 33:00 How to get people to do marketing for you 34:10 Why people trust THIS strategy more than you paying for an ad 34:45 My reasoning for having a podcast, and how it's so beneficial 36:35 What Jamie wishes someone had told her about being an entrepreneur before she started 39:45 When starting your entrepreneurship journey you need to start with this 40:30 One of the funniest questions I ever received at 2am when I was on call 44:30 I made the jump to entrepreneurship with no safety net and no source of income 45:00 What's scary about starting entrepreneurship 46:30 Jamie's 3 step system to boost your business with generosity 48:20 "Lumpy mail" 50:00 Top 10 list and how to use it 51:00 Non-sales sales 51:30 Jamie Gift #1 -- The Top 100 Gifts to Give - download at https://dg3eg7kc.pages.infusionsoft.net/ 51:50 Gift #2 -- The 3-Part Strategy to get your gift strategy started - download this at https://gbc5i1pl.pages.infusionsoft.net/ #marketing #digitalmarketing #swag #marketinggift #entrepreneurship #socialmediamarketing #usergeneratedcontent

Om Podcasten

Entrepreneurs: this is what your Chief Marketing Officer would tell you ... if you had one! We share the experience gained over 30 years of marketing for Fortune 500 companies and multi-billion-dollar organization PLUS working with nonprofits and startups with limited or no budget. I bring the real, no-BS marketing strategies from the corporate guys with deep pockets and big budgets and provide insights for SMBs who don't usually have access to that level of expertise.