Entrepreneur Interview: Jamie Young - Gift Marketing Consultant
Your Marketing Department - A podcast by Vicky Wu Marketing
Categories:
Jamie is the owner of Jamie Young Swag & Strategy Jamie is going to share her tips on 3 Ways to boost your business with Generosity PLUS a couple of free gifts for you, you can find those links at the bottom of the show notes. Connect with Jamie : https://uptownscreenprinting.com/ https://www.facebook.com/uptownscreenprinting More of our marketing tips and strategies at https://vickywu.us/blog 00:50 Gift marketing - what's the right item to give 01:10 An accidental entrepreneur ... Jamie did her job for free for six years - here's why 01:45 How my own hobby turned into a secondary accidental income 03:15 How Jamie's business has changed and grown 04:12 How Jamie got started doing this business on the side 05:30 When Jamie quit her full-time job 07:35 The promo product I'm ordering ... message me to ask me for one ;) 08:30 The switch to virtual trade shows - how do you handle swag? 09:10 Why do trade shows do swag bags and how you can use this same strategy for virtual events 10:15 How virtual events can actually get better results 11:00 How far in advance you need to plan for swag 13:50 The biggest marketing issue when she started her business 15:15 How an entrepreneur should marketing their business 16:10 Why doing a Google search for marketing advice is frustrating 17:00 Why FOCUS in your marketing strategy is so important 17:35 Do you have to do any specific marketing strategy? The answer ... 18:10 Jamie's very first live video - she was terrified! 19:15 Planning video content - you can use our strategy at https://vickywu.us/guru-course/video-marketing-planning-how-to-quickly-plan-and-create-up-to-one-year-of-video-marketing-content/ ... use code HOLIDATE to access this course for free through 12/24/20 20:10 What I tell people who are hesitant to do a video or live video 21:00 Jamie's biggest marketing issue now, Covid impact 24:10 One of Jamie's best ways to send a gift 25:30 Jamie's big launch that is happening - what would be the most strategic way to announce a new business? 26:20 Marketing to launch a new business 27:00 One piece of my advice when marketing any local brick & mortar 27:45 My ebook on Facebook groups has a whole section on this strategy - https://vickywu.us/downloads/facebook-group-marketing-guidebook/ ... use code HOLIDATE to get this free through 12/24/20 28:10 Help drive customers in the door ... #shoplocal 29:20 Running ads that you don't have to pay for 31:05 A marketing strategy for once they get in your shop 31:50 Before they walk out of the store 32:25 Another marketing strategy after they have left the store 33:00 How to get people to do marketing for you 34:10 Why people trust THIS strategy more than you paying for an ad 34:45 My reasoning for having a podcast, and how it's so beneficial 36:35 What Jamie wishes someone had told her about being an entrepreneur before she started 39:45 When starting your entrepreneurship journey you need to start with this 40:30 One of the funniest questions I ever received at 2am when I was on call 44:30 I made the jump to entrepreneurship with no safety net and no source of income 45:00 What's scary about starting entrepreneurship 46:30 Jamie's 3 step system to boost your business with generosity 48:20 "Lumpy mail" 50:00 Top 10 list and how to use it 51:00 Non-sales sales 51:30 Jamie Gift #1 -- The Top 100 Gifts to Give - download at https://dg3eg7kc.pages.infusionsoft.net/ 51:50 Gift #2 -- The 3-Part Strategy to get your gift strategy started - download this at https://gbc5i1pl.pages.infusionsoft.net/ #marketing #digitalmarketing #swag #marketinggift #entrepreneurship #socialmediamarketing #usergeneratedcontent
