Richa Sharma - Co-Founder @CURRYIT

Kitchens are smaller now, and families are looking for variety in meals. Simultaneously, there is a growing awareness among the working population about healthy choices, including natural and preservative-free options. Additionally, the drawbacks of ordering food in are evident – it can be expensive, less hygienic, and might compromise the freshness and authenticity of the taste. In response to these challenges, a culinary revolution has unfolded with the rise of ready-to-cook products. This trend provides a practical middle ground for families striving to balance the demands of work and home life without compromising the quality of their meals. Innovative brands in this segment are addressing these concerns by offering preservative-free and authentic-tasting RTC products. This not only caters to the desire for convenient cooking but also allows households to indulge in guilt-free home-cooked meals.