Podcast Interview with Sama Patakar and Pratibha Singh - Sublime Life, India's First Clean Beauty Curator

Pratibha Singh - Pratibha Singh completed her Masters in Biotechnology and Entrepreneurship from University of Manchester. Today Pratibha is VP of Brand Management at Sublime Life and her expertise include brand relationships, platform integration, content strategy and brand development. In her free time, Pratibha likes to read and has a keen interest in spirituality and yoga. Sama Patkar - Sama Patkar completed her MBA from Zicklin School of Business, New York. She currently Heads Marketing at Sublime Life and her expertise include data analytics, marketing and social media strategy and digital growth implementation. A dogmom, she enjoys spending time with her pup and enjoys reading & dancing in her free time. Sublime Life is India's first clean beauty curator.  Clean beauty has not just shaped up to a buzzword or a trend anymore, but it's a movement that demands clear, transparent labelling of beauty products. They are often confused with 'natural' or 'organic' products while they may not be all-natural and preservative-free. Clean Beauty at its core is simply synonymous with non-toxic beauty. The revolution advocates for the consumer's right to know what ingredients go into the products that they consume so they can make healthy and informed purchasing decisions. These toxins may seem harmless right now, but can severely damage the skin in the long term by upsetting its natural balance, disrupting hormone levels and causing cancer. Keeping that in mind, Sublime Life curates the cleanest and safest beauty brands from across the world. The brand resonates with clean, conscious, and cruelty-free beauty to lead a movement of building a more sustainable, more transparent, and safer ecosystem for all stakeholders. The online destination has over 35 brands from India and overseas that have ingredients that are free from toxins, are cruelty-free and eco-friendly. Sublime Life curated products that are effective, and toxin-free. Additionally, Sublime Life is built on pillars of sustainability and strives to make a positive impact on the environment with the little things they do. Some of their initiatives include plastic-free shipping, seed paper where they encourage each of their customers to plant a seed paper that they send out with each delivery and #SublimeRecycles Programme.