Pioneering Slow Fashion - Pragya Priyali: Founder & Creative Director, Unrush

Pragya Priyali is the visionary Founder and Creative Director of Unrush, a slow fashion brand born out of her deep commitment to craftsmanship. With over 16 years of experience in the fashion industry, her journey began as a design graduate from NIFT Delhi and evolved into leadership roles in content, social, and brand marketing at India's top fashion e-commerce platforms, including Myntra.Unrush was founded in response to the "fast everything" culture dominating fashion. It is Pragya’s mission to inspire conscious consumption and embrace timeless elegance. Her personal aesthetic—minimalist, thoughtful, and subtle—drives the brand’s identity. Unrush’s designs are crafted for the modern, mature working woman who seeks both style and substance in her wardrobe.Pragya ensures that Unrush not only stands out for its fashion but also for its values. The brand operates as a women-only organization, committed to hiring and partnering with women-led enterprises. Fabrics are ethically sourced from India, and garments are produced in facilities that meet international standards for worker safety and hygiene. In keeping with the slow fashion philosophy, each style is produced in small batches, avoiding wastage and ensuring the uniqueness of every piece.