Akanksha Sharma - Founder of CITTA

Akanksha Sharma is a young entrepreneur who has dressed her family business lineage with a dash of innovation, all rooted in sound business ethics and technology. As a youthful leader with strong self-belief, she established the unique business of all natural baby products at the young age of 22 years. With an education in Apparel Industry Management from Fashion Institute of Design & Merchandising, Los Angeles United States of America, Akanksha continues to approach business through her multidimensional understanding of concepts and ideas. At the young age of 24 years, this TEDx speaker is already an inspiration to many young women who wish to live and thrive on their own terms. As a person of sound business ethics and leadership, Akanksha is known to be a dynamic risk taker who is humble and determined to make things happen. She remains goal driven but extremely flexible as well. This is one reason for the grand success of her growing business of baby personal care products that goes under the name of CITTA. As a completely homegrown brand, CITTA epitomizes the clear ethos of conscious business practices, with products that uphold the highest standards of manufacturing practices too. The brand is unique in the ways it is a perfect amalgamation of Indian traditions and new age scientific technology. Having had travelled and educated abroad, Akanksha brings with her sound business knowledge, qualities of strategizing and inspiring likes of her age. She is known to be a calm team player, an empathetic introspective individual and an intuitive listener. Her mantra of entrepreneurship is deeply inspired from her father’s personal challenges and growth curve as a successful businessman. As someone who oversees her brand’s growth story, she is carefully involved in the R&D of each product. Akanksha envisions CITTA to be an Indian household name for skincare products for children. She launched the brand along with her mother, Monisha Sharma (Director of The Lexicon Group & Co-Founder of CITTA) inspired from learnings from old age recipes that work wonders on growing babies and children.