The Brothers Behind Represent - The 9 Figure Clothing Brand | George & Mike Heaton | EP.04
Welcome back to the Without Limits Podcast. Today, we delve into the remarkable journey of George and Mike Heaton, the dynamic duo behind REPRESENT. From their childhood to the inception of REPRESENT and navigating the challenges of the fashion industry, this episode was a rollercoaster of insights and lessons. We explore their upbringing, family influences, and the values instilled by their hardworking parents, shedding light on the entrepreneurial spirit that's driving their success. We gain insight into the ups and downs of running a business, from getting Mac Miller wearing REPRESENT to facing the challenges of moving online during COVID and having to completely restructure the business before experiencing the biggest growth the company has ever seen. There's no doubt that George and Mike's authenticity and commitment to quality have remained unwavering, making REPRESENT a brand that stands out in an extremely crowded market. As we wrap up this episode, we hear about the vision for REP's future, the power of collaborations like 247 & MARCHON, and the importance of protecting the brand's integrity. We touched on personal aspects of their lives, from George's fitness journey to finally getting an inside look into the creative powerhouse that is Michael Heaton. It was an inspiring and enlightening conversation with George and Mike, and I'm incredibly grateful to them for joining me for this episode. Once again, if you've enjoyed this one, drop the podcast a follow to make sure you're up to date with the incredible episodes we have coming up. Without further ado, here are the brothers that built a 9-figure fashion brand, Represent, Mr. George and Mike Heaton...