Taking Down The Cosmetic Giants, One Skin-Friendly Product At a Time - With Conscious Skincare
Have you wanted to work with Influencers but afraid of the pit falls and challenges you may face working with them? How can you create long term relationships with influencers & content creators? Do they work? How can measure if it’s working?These are all questions that we cover in this week’s episode with our very special guest, Rebecca Martin, CEO at Conscious Skincare!Rebecca started a Conscious Skincare brand in 2010 and has gone from strength to strength ever since. She shares her insights, stories and how you can work with Influencers effectively within your business. Key takeaways:0:00 Introduction1:46 Influencer Marketing Webinar2:36 About Rebecca & Conscious Skincare7:07 Teeth Cleansing Made by a Single Person9:30 What Would You Wish You Had Said To Your Past Self?9:59 Self-Limiting Beliefs12:20 Feast and Famine in the Marketing Industry12:54 How seasonal are your products?15:31 Exploring Subscriptions and Refill Systems19:09 Working with Influencers26:20 The Real Problems With Working With Influencers28:23 When to Scale a Business?30:49 What's The Difference Between Influencers and Content Creators?34:40 How to Work Long Term With Influencers41:47 What Success Looks Like When Working With InfluencersConscious Skincare - https://conscious-skincare.comIf you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners. Book a call with Brett here: https://afluencer.com/wws/Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the Show.