The Foundations Of Scaling A Shopify Store With Paid Social

This week is all about paid social media advertising! We are joined by the extremely knowledgable, Marin Ištvanić, who is a Partner at the social media advertising agency, Inspire.Marin and Nick dive into the foundations of a successful Shopify store, how to create compelling marketing campaigns, paid social strategies to consider and much more!Key Takeaways:0:00 Intro1:36 About Marin3:50 Foundations of a successful Shopify store6:18 What channels you should be using for paid social advertising10:46 Creating compelling marketing campaigns20:22 Paid social strategies you should consider24:48 How much to put in each marketing channel28:50 Calculating Customer Attribution38:20 Thoughts on Meta’s ThreadsMarin’s Twitter - https://twitter.com/IstvanicMarinInspire Agency -  https://inspiredigitalgroup.com/Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the Show.

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The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to!