Spinning Waste into Wealth: The Buffalo Wool Co’s Shopify Growth Story

In this episode, we sit down with Ron Miskin, co-founder of The Buffalo Wool Co, to explore the journey of building a unique and thriving business. Ron shares how prioritising healthy processes has led to a sustainable and successful company, the strategies that helped double sales during COVID, and the evolution of their product range over time. We also dive into the power of customer reviews, uncover the best marketing campaign you can have, and discuss how to find the right brand ambassad...