Optimize & Convert: A Guide To CRO Success With Ben Burgess

Join us this week as we are joined by Ben Burgess, Founder of Brand and Web Agency, Eleven, working with the likes of CocaCola, BBC, Simba, 3Mobile & many more!Nick and Ben unravel the four-step process of Conversion Rate Optimization, providing practical insights and actionable strategies to boost your website's performance.Discover the art of designing a flexible website that adapts seamlessly to evolving customer needs, and unlock the power of A/B Testing to optimize your online presence.Nick and Ben also delve into the psychology of consumer behavior, uncovering effective methods for understanding and meeting customer desires. Whether you're a seasoned entrepreneur or just starting out in the e-commerce world and want to gain a better understanding of CRO, this episode is not to be missed!Key takeaways:0:00 Introduction2:01 Top 3 Tips For Today4:08 Conversion Rate Optimization: The 4 Step Process10:04 Brand Store vs. Online Store11:33 Solution Positioning15:26 How to Design a Flexible Website?19:45 What is A/B Testing?21:02 How Do You Find Out What the Customer Really Wants?27:07 Tips To Increase Adding to Cart & Average Order Value37:24 USPs: Sometimes Over LookedSign up to our webinar here: https://www.eventbrite.co.uk/e/10x-cro-changes-every-brand-needs-to-make-free-ux-workshop-tickets-837307969677?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurlEleven: https://www.weareeleven.co/Check out Omnisend here: https://your.omnisend.com/winningwithshopifyWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

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The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to!