Growing a Drone Parts Store With Simple, Yet Effective, Email Marketing
This week we are joined by Rob Avery, Founder of Next FPV, to share his knowledge on using email marketing to scale an e-commerce brand!This episode includes using stories for marketing content, how do you personalise branded emails, aligning Email Marketing with other channels and far more!Key takeaways:0:00 - Introduction2:27 - About Rob Avery7:14 - Using stories for Marketing Content9:04 - Segmenting audiences for Email Marketing15:35 - Coupling marketing with operations22:00 - How NEXT FPV started in Email Marketing26:05 - The development of Email Marketing for NEXT FPV31:01 - How do you personalise branded emails?32:00 - Aligning Email Marketing with other channels39:04 - Now you’ve planned email segmentation, what’s next?Next FPV: https://www.nextfpv.com/Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-s... to claim your offer.Website: https://winningwithshopify.com/YouTube: / @winningwithshopify Instagram: https://www.instagram.com/winning_wit...TikTok: https://www.tiktok.com/@winningwithsh...Support the Show.