Ep 414: The Refillable Wine Bottle Revolution to Combat Climate Change with Caren McNamara of Conscious Container

Caren McNamara founded Conscious Container in 2017 to bring the refillable glass bottle marketplace to the wine industry (pre-WWII, we re-used most packaging. Other countries kept doing it, but in the US that stopped). The goal: reduce single use packaging waste and turn glass bottles into multi-use vessels by setting up an infrastructure for collection, cleaning, inspection, and re-use. Caren was a project and change management manager for a major tech company but she left that behind when she saw a hole in the marketplace for refillable and reusable glass, and the opportunity to make a big impact on the beverage industry.   In the show we talk about we talk about how we wound up throwing away assets like glass, rather than re-using them, and how things like lightweight packages (reduce) and recycling are less effective than the third “r” – reuse - which is usually the most efficient of the three.   Caren discusses the opportunities for Conscious Container to do good, what it will take for her operation to become full-scale, and offers ideas of things we can do to help Conscious Container’s mission, like asking at tasting rooms about refillable bottle programs, requesting that wine clubs look into using refillable bottles, and keeping up to date on new developments which would allow us to participate in the re-use economy.   Shout out to April Nalle of Nalle Winery for being an innovator,  using this program and for introducing me to Caren and all the cool stuff she's doing!    Here are some links to things Caren mentions in the show:   CC Refill-My-Wine website -  this link goes directly to the Support Us! page for wineries to work with Conscious Container   ReLoop 'Reusables vs Single-Use Packaging.  A combination of 32 Life Cycle Assessments on the topic with a clear "win" for refillable glass bottles, Caren used these numbers in the podcast   “The Message in a Reusable Wine Bottle: Combat Climate Change” a New York Times article about refillable bottles and the Gotham Project.   The Porto Protocol   Diana Snowden Seysses -  who is working on bottle reuse with the Porto Protocol, and who is winemaker at Domaine Dujas- Snowden Winery and Ashes & Diamonds Winery   Go to Conscious Container to learn more. _______________________________________________________________ Thanks to our sponsors this week: Our new sponsor: Wine Spies! Wine Spies uncovers incredible wines at unreal prices - on Zinfandel, Barolo, Champagne...you name it - up to 75% off! It’s not a club and there’s no obligation to buy. They have a build-a-case option, so you can mix and match wines while enjoying free shipping on every purchase. Visit www.winespies.com/normal you’ll get $10 credit to use on your first order! Check them out today!   If you think our podcast is worth the price of a bottle or two of wine a year, please become a member of Patreon... you'll get even more great content, live interactions and classes!  www.patreon.com/winefornormalpeople   To register for an AWESOME, LIVE WFNP class with Elizabeth go to: www.winefornormalpeople.com/classes