Marketing #13: The Pirate Model
Dave McClure, a well-known venture capitalist focused on enterprise startups, developed his “pirate model” for success with service offerings and marketing—he emphasizes Acquisition, Activation, Retention, Referral, and Revenue. Yes, that’s the pirate model—AARRR! But his pirate model can work well for the continuous regeneration of every enterprise. Join Kevin as we unpack the pirate model and its relevance for your workplace enterprise…but also how the early church’s dynamic model should direct our steps today. Doesn’t God desire ongoing renewal of the vitality and results of the early church we see in the New Testament? // Download this episode's Application & Action questions and PDF transcript at whitestone.org.