White Swan

Ian Walker: Tapping into the Power of the Press

from White Swan | Published 1/25/2021

For episode 3 of White Swan: The Crisis Podcast, we’re joined by Ian Walker, Executive Editor, MailOnline.Ian talks about his early days in journalism and how a quest to be the first to publish the results of the local darts league helped shape his approach to journalism as a young reporter.He talks to us about how businesses can get it wrong when responding to press enquiries, and how building a relationship of mutual trust is a vital tool in helping to get the right messaging out there when a crisis hits.It’s a fascinating chat about how honesty and proactivity can help tap into the power of the press, and how a civilised glass of Sauvignon Blanc really is the best way to take yourself out of it all at the end of a busy day.Please like and subscribe to ensure you get The White Swan in your podcast feed every week. See acast.com/privacy for privacy and opt-out information.

Om Podcasten

A crisis can come in many forms. But whatever it looks like, one thing is certain: businesses need to be prepared. White Swan: The Crisis Podcast sees host Gavin Megaw joined by Gary Cleland of Hanover and Karen White of National in Canada to talk with a super special guest to look at crises from all angles to explain how senior business leaders stay on top of things during those tense, headline-making moments.Each episode of White Swan will feature an in-depth conversation with a senior figure from the world of business, who will tell us about their crisis experiences, give you the lessons you need to hear, and emphasise the importance of a nice cup of tea and a sit down.White Swan is brought to you by Hanover Communications. Find out more at HanoverComms.com. See acast.com/privacy for privacy and opt-out information.