There is no line between brand and product marketing w/ Jon Itkin

If you’ve ever felt a gap between brand and product marketing, we’ve had an expert who’s been in both roles and is telling us that there’s not that different.Brand and product marketing expert Jon Itkin joins We're Not Marketers to dismantle outdated perceptions of marketing. The traditional divide between product marketing and brand marketing is harmful — and that truly impactful PMMs must think and act like "whole hundred marketers." From mastering macro market dynamics to understanding why memorability beats micro-optimization, John shares a treasure trove of insights to help PMMs step into strategic leadership. We’re covering:The 4 Cs framework: Capabilities, Credibility, Convenience, and CostThe danger of treating marketing like "arts and crafts" (and how to stop)Why being memorable is the true competitive advantage in crowded marketsHow convenience beats capabilities more often than you'd thinkHow category leaders stay leaders (hint: it's not features)Expect hard truths, practical frameworks, and some very strong opinions about why marketing fundamentals still matter more than ever. 👀Timestamps:00:54 Introducing the Guest: Jon Itkin01:26 The Role of Product Marketers04:34 Macro vs. Micro Perspectives in Marketing07:16 Brand vs. Product Marketing18:32 Differentiation in Product Marketing26:15 Google's Convenience Advantage26:44 The Importance of Convenience in B2B27:15 Positioning and Buying Process28:56 Switching Campaigns and Self-Service30:28 Understanding the Four Cs32:34 Leveraging AI for Competitive Analysis41:12 Branding and Credibility45:51 Final Thoughts and ReflectionsShow Notes:Jon’s LinkedInIn the Kitchen Jon 4 C framework on MiroHosted by Ausha. See ausha.co/privacy-policy for more information.