122: Your Marketing Magic with Rachel Murphy
Marketing. As a business owner, you either love it or hate it. If you don’t enjoy it, you have to find ways to make it work for your business, so why not learn from experts? You can simplify your marketing strategy by breaking it down to authentic storytelling. My guest today is, like me, a marketing nerd who loves all things marketing, and she’s sharing practical tips to help anyone improve their marketing strategy. Join us to learn more!Rachel Murphy is a fractional marketing manager who works with holistic health practitioners to grow their personal brand, crush their digital marketing strategy, and create content that feels good and works. She received her business degree in marketing before kicking off her career at a digital marketing company working with Fortune 500 retailers. She left corporate America to start an Ayurvedic brand before realizing she was more marketer than practitioner and pivoted to serve that niche in a new business that she calls Rooted Strategy.In this episode, we discuss what marketing is really about. We discuss ethical marketing practices, what a hook is, and how to uplevel your content. We also got Rachel’s hot take on AI, and you don’t want to miss how she’s using it in her business. We talk about the power of niching and what you should be doing at the beginning and later on as your business grows. Show Highlights:How Rachel chose holistic practitioners as her nicheWhy she finds the world of marketing so fascinatingHow marketing is all about storytellingRachel’s tips for inserting more story into your marketingHow to do ethical marketing and use hooks strategicallyWhy people get stuck in their marketingRachel’s hot take on using AI in marketingWhat Rachel’s birth chart says about her entrepreneurial spiritHow Rachel’s marketing philosophy goes against the grainHear Rachel’s answers to rapid-fire questions about helpful advice, morning routine, and what she’s reading right now.Rachel’s takeaways: “Don’t be afraid to simplify your marketing. Figure out the three things you can do each week to move the needle and start with those.”Resources and Links:Connect with Rachel Murphy: Website (Find out more about Rachel’s new marketing subscription plan.) and InstagramBooks mentioned by Rachel:Everybody Writes by Ann Handley and One True Loves by Taylor Jenkins ReidI’m hosting a FREE roundtable discussion on Wednesday, September 27: Bankroll the Change, Make Money, Do Good. Sign up at www.weaveyourbliss.com and make your plans to attend!Sign the 2K for Change Pledge, that commits to giving $2000 to causes in 2024 in both cash and services. Learn more and sign up here:bit.ly/2kforchangeHelp us with research so that we can create the tools to help you build giving into your business (this is also research for a book I'm writing!) Thank you:https://80g4375fv9y.typeform.com/to/jHdAmozxJoin the newsletter for my weekly Resonance Love Letters. Get these exclusive Friday emails with tips on your business, astrology explained and behind the scene of...