173 | Using HARO to Get Press Coverage for Your Pet Business with Dawn LaFontaine

In this episode I’m talking to Dawn LaFountaine. She started her business, Cat in the Box, about 3 years ago after realizing that there was a need for fun, safe and stylish cardboard box playhouses for cats. We start by talking about her inspiration for this product and the science behind why cats love cardboard boxes - which is fascinating! Then we dive in another area of Dawn’s expertise, which is getting free press coverage for her business. She uses Help a Reporter Out to pitch her expertise as a cat lover and business owner and has received a ton of coverage including the Boston Globe, Pop Sugar and Readers Digest. We talk about the many benefits of press coverage beyond just getting sales. And Dawn generously shares all of her tips for successfully landing theres types of features. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Om Podcasten

Get ready to dive deep into the world of pet business with the Wear Wag Repeat Podcast! Tori Mistick, a dog mom extraordinaire, award-winning digital media expert, and Canine Enrichment Specialist, is here to help all pet lovers and aspiring petpreneurs make their mark. With over 10 years of experience in the pet industry, Tori brings a ton of knowledge and some serious marketing skills to help you navigate the pet business world. Every Wednesday, tune in for quick and actionable episodes packed with insights. Tori mixes it up, featuring interviews with inspiring women in the pet industry one week, and sharing her own expert advice the next. Whether you're a content creator, dog trainer, or an entrepreneur with a new pet product idea, this podcast will give you the inspiration and confidence to take your pet business to the next level. But Wear Wag Repeat isn't just a podcast - it's a community. Join our private Facebook group to connect with other listeners, send a DM with your feedback, or jump into our Ask Me Anything sessions where Tori will answer all your burning questions on an upcoming episode. We celebrate the achievements of women who are making a difference in the $246 billion pet industry, and we want you to be a part of it too. As featured in the Wall Street Journal and loved by listeners worldwide, Wear Wag Repeat is your go-to source for success stories from women in the pet industry. Whether you're a newbie or looking to grow your empire, let Tori be your guide to building a business that combines your love of pets with making an impact. Don't wait - subscribe to the Wear Wag Repeat Podcast NOW! Let's unleash your pet passion, turn it into profit, and achieve extraordinary success in the pet business world. It's time to fetch some serious success!