Driving advertising effectiveness in lock-down: Orlando Wood, System 1
In our special Business as Unusual Wax Lyrical podcasts we chat about the ways our businesses can get through the crisis. Mark Runacus and Paul Jacobs speak to System 1’s Chief Innovation Officer Orlando Wood who explains how applying right brain thinking to our creativity will produce better results. Drawing from his fascinating book “Lemon”, he discusses why there might be a post COVID creative renaissance, why some new low-budget, low production value, user-generated COVID-aware ads are performing better than Cannes winners, and has tips for brands making new ads using UGC on staying distinctive. Orlando dissects his favourite right-brain ad of all time, and joins us in reviewing new campaigns from Aldi, Virgin Media, and Bold +++++ LINKS +++++ https://www.linkedin.com/in/orlando-wood-6a62946/ +++++ https://system1group.com/ +++++ Orlando’s Book “Lemon” https://www.amazon.co.uk/Lemon-advertising-brain-turned-sour/dp/0852941471/ +++++ Orlando’s Effweek presentation https://youtu.be/XUXYRf5O5T4 +++++ Download Mark’s Runacus’ summary of recent COVID-related consumer research https://bit.ly/WaxCOVIDresearch +++++ The Marketing Society https://www.marketingsociety.com/ +++++ Additonal music: Tomorrow's Times by Shane Ivers - https://www.silvermansound.com +++++ Funk In The Trunk by Shane Ivers - https://www.silvermansound.com +++++ Talk to us [email protected] +++++ Please tell us what you think. Please leave us your review on iTunes. And subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE