Celebs in ads and Super Bowl
The Scale Up Playbook - A podcast by Wax/On
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Ben, Mark, and Paul discuss the merits and pitfalls of using celebrities in ads, the Edelman Trust Barometer, and some of the best ads from the recent Super Bowl. ++++++++++++++++++++++++++++++++++++ Hamish Pringle's "Celebrity Sells" https://amzn.to/2IkgYJ3 Ryan Gosling and Hugh Jackman, "Truce". https://youtu.be/YioAD0gQQSM Paddy Power and Rhodri Giggs https://youtu.be/EQL4tl0U_5o We Buy Any Car and Phillip Schofield https://youtu.be/8tVmAo8793I SUPERBOWL Pepsi "More than OK" https://youtu.be/G9xy3cdykJs Stella Artois "Change up the usual" https://youtu.be/IX8TMYRk6_w Amazon "Not everything makes the cut" https://youtu.be/8y-1h_C8ad8 World Record Egg https://youtu.be/OJbrmIUxS3Q Chris Godfrey https://www.linkedin.com/in/chris-godfrey-890a878b/ EDELMAN TRUST BAROMETER https://bit.ly/2S6ujUU Muller Quark https://youtu.be/Tfje1EHvick RIDLEY SCOTT Turkish Airlines https://youtu.be/C5CbPzfzhnw Hennessy XO https://youtu.be/Y1ruuTs134k Coca-Cola "Where everyone plays" https://youtu.be/8_XBxcIoZy0 +++++++++++++++++++++++++++++++++++++ www.wearewaxon.com
