BUSINESS AS UNUSUAL: how the advertising landscape has already changed, including increased radio listening and outdoor's decline.
Mark, Cairen and Ben are joined by Rik Moore from independent media agency The Kite Factory to discuss how the media landscape has changed dramatically over the past seven days. How some brands are still running advertising which should and could be changed. Spikes in radio listening, the decline of outdoor, and the closure of cinema. Meanwhile, what can brands do now to really help out, and why that’s important for their long-term survival? And how brands and their creative and media partners can plan NOW for the new normal: the social trends we expect to see when we emerge from the crisis, including a renaissance in local brands and services; “responsible hedonism” as we treat ourselves after months of social and experiential isolation; and of course new attitudes to wellness. LINKS +++++ The Kite Factory https://thekitefactorymedia.com/ +++++ Noel Penrose https://www.linkedin.com/pulse/managing-through-economic-turbulence-noel-penrose/ +++++ Talk to us [email protected] +++++ Please tell us what you think. Please leave us your review on iTunes. And subscribe. +++++ www.wearewaxon.com THANK YOU!