Episode 14: Bulb's Clem Hobson shares the secrets of their success, building a distinctive brand, doing TV in-house, and why they have Members not customers
Bulb is undoubtedly a phenomenal success story in the energy sector and beyond, now with 1.7 million Members, they set out to do more than disrupt the category when they launched, they wanted to create a truly forward-looking and sustainable energy business. Bulb's Clem Hobson joins Mark and Paul to share her personal journey from theology graduate to Head of Brand, and explain why a simple vocabulary change from "customer" to "Member" created a significant culture shift. She also talks about when it's right to keep work in-house and when you need an agency, and how she took Bulb's advertising onto TV for the fist time. +++++ Talk to us [email protected] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE