Samsung Bixby In-Depth - Roger Kibbe, Viv Labs

Voice Tech Podcast: Master AI for B2B Audio Content Marketing in 2025 - A podcast by Carl Robinson

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Bixby 2, Samsung’s new voice assistant, is poised to become a major player in the voice ecosystem. With 500m devices sold each year, it represents an enormous opportunity for voice developers. Bixby’s Lead Developer Evangelist, Roger Kibbe, introduces us to the new product and what it means for developers, users, and the frontier of voice.

In this episode, Roger talks about the coming paradigm shift voice presents in the way we will interact with our devices. He gets into what using Bixby will be like, including how their team have incorporated multimodality, and what that might look like while watching TV or booking a hotel. 


We take a deep dive into the development side of Bixby too, and Roger gives us some compelling reasons for why developers should get familiar with their IDE right away. He speaks about what it’s like to code on it, focusing on its revolutionary declarative development paradigm, and also touching on building concepts and actions. 

We hear about the genius AI behind its use of templates to refine searches and access spreadsheets, and its smart use of categories for third party apps, to deliver the best possible experience. In our bonus questions, Roger tells us his background story, and shares his advice for budding voice developers. This is an in-depth interview that gets into a range of exciting topics, making for an unmissable episode.


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