What's Behind Pernod Ricard's Recent Sell-Off?

With the recent news that Pernod Ricard is looking to sell off a number of wine brands, Adam, Joanna, and Zach explore what might be at play here, from a changing notion about what wines can succeed as premium products to simple fact that spirits-focused companies no longer see most wine as a growth category. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.Zach is drinking: The Last WordJoanna is drinking: Gold RushAdam is drinking: MartiniInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepairTwitter: @adamteeter @joannasciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.