How Vodka-based Seltzers Took Off

Adam, Joanna, and Zach dive into some of the surprising success stories behind the rise of vodka-based hard seltzers, in particular the curious fact that two of the most successful brands on the market are owned by a beer giant and a wine giant, not any of the big spirits multinationals. Plus, why mid-sized cities are struggling to keep their downtown cores vibrant and Adam's report on Miami's drinks scene. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.Joanna is drinking: Ghia Lime & SaltZach is drinking: Fennel Countdown at Multnomah Whiskey LibraryAdam is drinking: Champagne ChavostInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepairTwitter: @adamteeter @joannasciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.