Elevator Pitch

What would Don Draper do to promote financial advice? Not enough people seek financial advice. Most think it’s only for the wealthy and don’t fully understand all the services a financial adviser can provide. Sounds to us like a classic marketing problem. In this episode, comedian Olga Koch is joined by Kevin Chesters, a creative strategist who’s worked at some of the most famous and feared advertising agencies. He has some straight-talking marketing advice to help financial services businesses get noticed. Visit the Upfront blog -  iress.com/upfrontSee omnystudio.com/listener for privacy information.