What It Means to Be a Brand Today, with Andrea Leigh, VP of Strategy & Insights at Ideoclick
Unpacking the Digital Shelf - A podcast by Digital Shelf Institute - Mondays
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With the onslaught of niche brands, the movement from mass market to the market of masses, and the impact of digital on omnichannel commerce, what it means to be a brand today is rapidly changing. Andrea Leigh, VP of Strategy at Ideoclick, joined Peter and Rob to discuss how brand leaders need to re-examine how brands are built and grown for the digital-first omnichannel shelf.
