The New Model for Driving Growth
Unpacking the Digital Shelf - A podcast by Digital Shelf Institute - Mondays
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Turns out that the leading brands in each CPG category have generated only 25 percent of value growth in the US while small and medium-sized brands captured 45 percent of growth. McKinsey put out a report on what the new model for growth is, and the lessons can apply to any category. Peter and Rob dig in.
