Takeaways from McKinsey B2B Trend Data

Unpacking the Digital Shelf - A podcast by Digital Shelf Institute - Mondays

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Buying and selling behaviors have shifted dramatically in the B2B space. Justin King joins Peter on the podcast to dig into the survey data from McKinsey on US B2B decision-maker's response to the COVID-19 crisis and what he's seeing on the ground with manufacturers and distributors. 

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