Interview: Influencer Marketing at Scale, with Lyle Stevens, co-founder and CEO, Mavrck
Unpacking the Digital Shelf - A podcast by Digital Shelf Institute - Mondays
Categories:
Brands are now spending upwards of $15 billion a year to manage and activate their influencer marketing programs. It’s grown from a few celebrities posting a video to millions of micro-influencers driving impact throughout the sales funnel. Rob and Peter sat down with Lyle Stevens, co-founder, and CEO of Mavrck, an influencer marketing platform, to identify what shifts are required across teams and processes to manage and optimize the impact of influencer marketing on your business.
