Interview: Filling the Consumer Data Decision Gap, with Jascha Kaykas-Wolff, President at Lytics
Unpacking the Digital Shelf - A podcast by Digital Shelf Institute - Mondays
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In this D2C era, first-party consumer data is increasingly becoming a brands’ most valuable asset. The hard part is how to draw the line from that data to the right action in marketing, merchandising, and product innovation. Jascha Kaykas-Wolff, President at consumer data platform Lytics, joined Rob and Peter to outline now brands can fill the consumer data decision gap and turn your data lake into revenue and loyalty.
