How Much of the Consumer Experience Should You Own?
Unpacking the Digital Shelf - A podcast by Digital Shelf Institute - Mondays
Categories:
When the FT and Grocery Dive both wrote about the growth of Instacart and others, and the challenges of profitability, data ownership, and consumer relationship, it's time for Rob and Peter to talk about longer-term strategy for brands. It's not just in grocery - over the next 5 years, who will own the consumer?
