Drawing a MAP Away from Pricing Erosion and Towards Brand Equity, with Rae Guimond, Director of Digital Shelf Strategy at PriceSpider
Unpacking the Digital Shelf - A podcast by Digital Shelf Institute - Mondays
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As everyone strives towards increasing profitability in ecommerce and omnichannel, exerting more control over pricing erosion is a key area of opportunity. Which brings us to the people, process and tech to pull that off, and that often means building out and enforcing a MAP policy. We invited Rae Guimond, Director of Digital Shelf Strategy at PriceSpider, to join the pod and lay out the why, whats and how of implementing and honing a MAP policy in this era of profitability.
